This feature is useful when you want to create a more stylish presentation for your news site
OR Target an Ad to a section.
Go to: Design>>Section Templates
Clone the Template: Make a copy of the sites default template
Default will be labeled Y Click the 
Double Page Icon under actions next to the template Defaulted Y. (Third Icon. Hover text reads: Clone Template)
The clone will rename (copy)
Edit the (copy): Click the 
Pencil Paper Icon under actions next to the (copy) template. (Second Icon. Hover text reads:Edit Template)
Edit the template name:
For Specific Sections it is best practice it to change the template name to match the section name . EXAMPLE: Local News Section.
For Redesign it is best practice to name it generic EXAMPLE: [Your Company Name] Template.
Basic Code Knowledge may be needed for template redesign. Edit the code as needed.
For Ad Targeting it is best practice to name it generic EXAMPLE: Ad Template.
Paste all the Ad Group Elements you want to appear in the sections. Above or below the original code. DO NOT DELETE THE CODE Target each ad individually in Ad Manager.
Save Template
Go to: Content>>Manage Sections
Select the 
Pencil Tool Icon to the corresponding section.
Scroll to Section Appearance
Change the Drop Down to EXAMPLE: Ad Template
Use the 'Ad Template ' template for the section page
